Introduction to Pay As You Show

The Pay As You Show advertising model is a dynamic approach to purchasing advertising space. It empowers customers to buy a specific number of plays (or impressions) for their ads, which will then be displayed according to their preferences. By opting for this payment structure, advertisers can maximize their visibility and tailor their campaigns to suit their needs.

How It Works

Customers can buy plays in bulk, starting with a minimum purchase of 100 plays for £50. The flexibility of this model allows advertisers to distribute their plays across various boards or over multiple days. For instance, if a customer decides to air their ad on a single board for 5 days, that translates to 20 displays of their ad each day. The allocation of plays impacts how frequently ads are shown, allowing for a strategic dissemination of campaigns.

Pricing Structure and Options

The pricing for the Pay As You Show system is structured to offer value for larger purchases. The cost starts at £50 for 100 plays, but increases in quantity lead to more economical pricing: £100 for 250 plays, £175 for 500 plays, and £320 for 1000 plays. As advertisers buy more plays, they not only benefit from lower costs per play but also from an increase in visibility, making this model an attractive option for businesses seeking to enhance their reach effectively.